Weekly Newsletter 11/30
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INNOVATION IN ACTION
TAKING TECHNOLOGY AND DATA TO THE TRACK
Formula One team McLaren Racing has partnered with DataRobot to implement the company’s artificial intelligence (AI) cloud technology platform in a bid to improve their on-track performances. As an official partner of the UK-based outfit, DataRobot’s platform will be integrated into McLaren’s existing technology infrastructure, providing AI-powered predictions and insights ‘to maximize performance and optimize simulations.’ In a sport where every millisecond matters, the slightest edge can make a difference. McLaren is making a big push to improve their performance and training through data and technology. DataRobot will also see serious branding exposure from the partnership with their logo being on the cars and race suits of two of the most popular drivers in the sport, Daniel Ricciardo and Lando Norris.
Sports Innovation Lab Events
BRAND AFFINITY AND LOYAL FANS MAKING A DIFFERENCE
Our CEO and Co-Founder, Angela Ruggiero, was featured on Bloomberg's Quicktake with Jennifer Zabasajja to discuss the recent surge in investment in women's sports. We know that Fans of Women's Sports are extremely passionate and loyal, and the brands that will partner with women's sports properties will see an immediate impact. Angela touches on the recent partnership between Nike and the National Women's Soccer League, the growth of the women's sports market, and more.
The Fan Project Spotlight
FANS OF WOMEN'S SPORTS ARE BEHAVING DIFFERENTLY
Fans of Women's Sports are dynamic and want to be able to create their own content around the sports and players they are passionate about. Out of more than 5000 sports fans, it was found that 24% of them wanted to be able to control the stats and graphics they saw while watching sports. Our Fan Project Title IX Content Creator Series took an in-depth look at four different content creators that are thinking differently about how to produce and distribute women's sports content. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.