The Fluid Fan GraphTM
To capture the Fluid Fan™, organizations need a deep, data-backed understanding of their audience and the ability to activate insights with precision. This is why we developed the first consumer data graph purpose-built for sports, culture, commerce, & entertainment. It is designed to give properties, publishers, and advertisers a competitive advantage, equipping them with the intelligence they need to personalize engagement and drive growth. We call this revolutionary tool the Fluid Fan Graph™.
Deterministic, With Unmatched Domain Expertise
Traditional consumer data graphs connect and organize disparate consumer data points across platforms, creating a unified view of customer behaviors, preferences, and interactions. Sports Innovation Lab’s Fluid Fan™ Graph takes this concept further, as it is purpose-built for sports, commerce, culture, and entertainment. In the modern era, data with domain expertise is what sets brands apart. Our Fluid Fan Graph not only has all the traditional capabilities to track consumer behavior, but it brings unmatched domain expertise — integrating unique data sources & modeling to map fan engagement with unparalleled precision and depth.
OUR FLUID FAN GRAPH
Powered By Fan Data
Publisher Consortium
1P data from teams, leagues, and publishers enhanced by our classification system to provide improved confidence signals.
Transaction Data
3+ years of consumer purchasing data at the individual level with time, date and location stamped. Our underlying identity resolution capabilities can match online and offline behaviors for a holistic fan view.
Robust Consumer Profiles
We connect demographic, identity, auto, finance, & viewership data with deterministic purchasing behavior for a complete consumer picture.
Longtail Brand Data
More than 2,500 sports, media, and entertainment specific brands unique to our Fan Graph ontology.
OUR PROPRIETARY TECHNOLOGY
Fluid Fan Graph
An ontological knowledge graph with many to many relationships describing fan behaviour across media, sports and entertainment verticals.
Fan Journey Apps
A suite of applications for insights, mapping communities based on transactions, affinities, and traits across consumer touchpoints.
Model workbench
Workflows to support fan graph updates, custom audiences, model repository, and feature selection to support Cortex and open source models.
Sports Data Cloud
Purpose-built Data Cloud to support enterprise-grade data operations warehousing, modeling, and embedded analytics - powered by Snowflake.
Privacy
Infosec Compliant
Corporate privacy workflows to support regulations like CCPA, CCPR, HIPPA, COPPA, etc as well always on opt-outs.
SOC 2 Certified
Certified with an annual SOC II Type 2 audit.
Data Encryption
Snowflake Enterprise edition with full data encryption at rest and in motion.
Secure Data Sharing
Snowflake Data clean room and PII based crosswalks for secure data sharing.