CASE STUDIES
Monumental: Insights & Audiences
Goals
Monumental Sports & Entertainment was seeking to use Sports Innovation Lab data to expand their ticket sales into new target segments and improve ROAS for the Washington Capitals and Wizards.
Dentsu: Enrichment
Goals
Bring dentsu clients access to Sports Innovation Lab’s sports-related audience insights and leverage them for precision targeting and messaging across the portfolio.
Kellanova: Enrichment
Goals
Use Sports Innovation Lab data to maximize the value of Kellnova college sponsorships, design new personas, and improve their 1 to 1 connection with consumers.