Diamond Kinetics

Driving User Acquisition and E-Commerce ROI with Data-Driven Fan Targeting

Overview

Diamond Kinetics (DK) is a sports tech company specializing in youth baseball and softball development, focused on making practice more engaging through a combination of connected devices, computer vision, and VR integration. DK is also designated as the Trusted Youth Development Partner of Major League Baseball (MLB), providing cutting-edge technology for player evaluation and development, including at events like the MLB Draft Combine.

The Challenge

Diamond Kinetics had two primary business goals:

1) Drive user acquisition in SidelineHD, their youth sports game live-streaming app that serves sports beyond baseball & softball, including a growing volleyball audience

2) Efficiently drive sales on their Amazon store, which offers bat sensor technology and corresponding subscriptions to a companion training app.

Both goals required more precise targeting of high-value youth sports households.

The Strategy

Diamond Kinetics partnered with Sports Innovation Lab to activate our deterministic, transaction-based audiences built from our proprietary Fluid Fan Graph ™ . The deployed Youth Sports Baseball Audience and Youth Sports Volleyball Audience—segments built utilizing real purchase behaviors by youth sports parents.

The Results

The Sports Innovation Lab Audiences achieved a 30% lift in CTR, driving more qualified traffic when compared to the brand’s remarketing and traditional interest-based audiences.

For DK’s sidelineHD product, account creation for first-time team creators was up more than 10% for the quarter.

For DK’s Amazon promotion of their bat sensor product, Sports Innovation Lab Audiences moved 74% more units compared to the same period the year before - thus proving the long-term value of smarter, more strategic fan targeting.