Built with unmatched domain expertise & engineered from deterministic event records across consumer purchases, attendance, viewership, & more, Sports Innovation Lab Audiences are the industry's most precise and actionable solutions.
The Future Of Audience Targeting In Sports, Culture, & Entertainment.
Our Fluid Fan Graph™ enables brands to engage sports, media, retail, and entertainment consumers with unmatched accuracy, personalization, & scale. Our Data Cloud has every major sports league and team paired with longtail brands, concert venues, retailers from every major sponsorship category, and more.
We’ve translated all of this into 500+ proprietary fan communities & premium pre-built audiences you can’t find anywhere else.
Capture Youth Sports Parents, High-Value Sports Bettors, Sports OTT Loyalists, & more or customize an audience to bring a new level of precision and personalization to your media campaigns.
Every Major US & International Men’s and Women’s League
NFL, NBA, NWSL, WNBA, NHL, F1, Premier League, & more.
Every Major US & Men’s and Women’s International Team
Yankees, Warriors, Liberty, Arsenal, & more.
Live Entertainment
Concerts, comedy clubs, theaters, museums, sporting events, and more.
Sports Bettors
High-value, cross-platform, new bettors, and more.
Every Brand/Retail Category
From Cosmetics to Cannabis, Fast Food to Festivals, and beyond.
OTT & Streaming
Platform subscribers, loyalists, switchers, & more.
Emerging Sports
3 on 3, pickleball, rugby, cricket, & more.
Specialized Segments
Outdoor enthusiasts, trendsetters, values-driven fans, high-value athleisure purchasers, & more.
Youth & College Sports
Capture youth sports parents, college sports fans, & more - with the capability to slice these powerful fanbases by their favorite sports.
Why Sports Innovation Lab Audiences?
Real Behaviors
Our models train on deterministic, transactional, and intent-based data from 250M+ US consumers
Cookie-Free & Privacy-Safe
Move beyond outdated tracking methods and into a secure measure of real fandom.
AI-Powered
Models powered by Snowflake Cortex with our Fluid Fan GraphTM to predict fan behavior
Domain Expertise For Superior Targeting
Coverage of 8000+ brands and 2500+ sports entities, from global leagues to emerging sports.
The Power Lies In Customization
Sports Innovation Lab prides ourselves on our Audience Desk's ability to seamlessly customize audiences that help our clients achieve optimal campaign performance. With brand data layered into our proprietary & often-elusive sports communities, our custom audiences unlock the competitive edge that brands need to thrive and provide unmatched opportunities for personalization, accuracy, & scale.
Purchase Propensity
Churn Probability
Competitive Conquesting
Acquisition
Purchase Frequency
Wallet Share
Loyalists
Switchers
Sport-Focus
Fluid FanTM Communities
Proven Performance
Built So Brands See Real Results
