Measure consumer behaviors, trends, and performance - powered by our Data Cloud & proprietary Fluid Fan Graph™ - driving smarter planning & outcomes.
Unlock Deeper Insights To Power Smarter Decisions.
The future fan is the Fluid Fan™, and they are the path to growth.
However, their evolving fandom and the fragmented media landscape makes knowing who they are and how they behave more difficult than ever. The data available from traditional CDP platforms provides only a fraction of the full picture into who fans are.
Sports Innovation Lab Insights illuminate who your consumers are, what they’re doing, and WHY they’re doing it.
Insights Built To Drive Revenue
Sponsorship Insights
What categories and brands are your fans buying? Create a data-driven narrative that converts more sponsors for your team or league.
Fan Insights
Who are your next 100K fans? Who are your highest value fans? Meaningful fan intelligence that drives acquisition.
Market Insights
How will World Cup, betting legalization, or OTT consolidation affect your business? Reports with true domain expertise.
Brand Insights
What sports are your target consumers fans of today, and leaning into tomorrow? Better deploy your sponsorship dollars with data behind the decision.
See Our Insights In Action
Sports Innovation Lab has published some of the most progressive and industry-moving Insight Reports in the world.
