Gain deeper insight into individual consumer behavior by employing our Enrichment & DaaS solutions, enhancing your 1P data & powering custom models for more precise & actionable intelligence.
Enrichment That Powers Client Growth.
Your first-party (1P) data is valuable, but its true potential is unlocked when combined with Sports Innovation Lab’s proprietary DaaS solutions, powered by the only Data Cloud engineered for Sports, Culture, & Entertainment. Whether it be Fluid Fan™ behavior, our 500+ proprietary sports communities, purchasing patterns, propensities, or brand affinities - we've got you covered! Sports Innovation Lab data paints a full picture of holistic fandom and consumer behavior. Our data is agile, helping you bridge the gaps necessary for a competitive edge & next-chapter growth.
For Brands: We append our deterministic attributes to their 1P records, completing the missing view of consumers as fans. We enrich their 1P records and data spine, bring a data-driven approach to deploying sponsorship capital, and bolster measurement capabilities with actual purchases.
For Properties (Teams & Leagues): We uncover new, high-value fan audiences, improving ticket sales, subscriptions, & media ROI. We enrich CDP beyond identity resolution to complete profiles of who fans REALLY are and create addressable segments to capture them.
For Holding Companies: We enrich their spine to power insights and addressable audiences across their robust client portfolios.
How Clients Use Sports Innovation Lab Enrichment
Propensity Scores
Predictive attributes that estimate a consumer's likelihood to make a category or brand purchase.
Data Enrichment
Enhance your 1P records by appending our Fan Graph attributes for deeper insights and more precise targeting.
Proprietary Communities
Pre-built and addressable sports, culture, commerce, & entertainment communities of high-value consumer groups.
Audience Analysis
Get a deterministic understanding of who your audience is through what they actually do & buy.
Measurement & Attribution
Quantify the impact of your marketing and sponsorship efforts with purchase data to track real consumer outcomes.
Fluid Fan Modeling
As experts in innovation with domain expertise is sports, culture, & entertainment, our AI models can predict fan and market trends before they happen.
Solutions Built To Fuel Client Success
Enrich Your Data Through:
Exact Match 1P: Add valuable attributes to individuals in your own customer database.
On-Demand Communities: Apply our specific community modifiers to your individual customer records.
Total U.S. Scorecard: Apply propensity scores for 250M+ consumers in the U.S. based on how they behave and spend.
Unify
Focus: Bring together data sets across your enterprise.
Verify
Focus: Confirm understanding of your consumers.
Expand
Focus: Expand knowledge of the consumers with what they buy, where, when, how much, and how frequently.
Personalize
Focus: Implement insights and planning activities to reach the right consumers in the consideration set and easily activate.
Measure
Focus: Accurately measure and understand effectiveness across your channels and campaigns; paid, owned and earned.