Leading the Sports Data Revolution at CES 2024

Executive Lounge. MainStage Panels. Premier Programming.

In partnership with the CTA, Sports Innovation Lab is back for our sixth year programming premium sports & entertainment content and experiences at CES this January. Learn more and request an invite to our exclusive events. Guests attending Sports Innovation Lab experiences will also receive exclusive early access to our latest report, Sports Fandom Impact on the OTT Market, as well as have first access to our new Sports Innovation Lab Audiences platform launching at the conference. Read on to RSVP!

Request an Invite to All Our CES 2024 Events

How Data is Unlocking the Fluid Fan 

January 9th, 10am-10:40am PST in Joshua 8 at the Aria Hotel

Gen Alpha. Values-Driven. Streamers. Festivalists. These are words that describe the Fluid Fan. Learn how brands and properties are using new sources of fan data to find and acquire this coveted audience.


Pre-Show Breakfast: What Not to Miss in Sports Innovation at CES

January 9th, 8:45am - 9:45am PST

Sports Innovation Lab Lounge, Aria Hotel

Kick-off your time at CES with a curated guide to the leading and bleeding edge of sports at the show. Sports Innovation Lab analysts will tell you what companies and booth’s are not to be missed with a specific focus on those companies and technologies transforming the future of fandom. Load up on coffee and carbs and let Sports Innovation Lab do the hard work to maximize your time at CES!

Sports Innovation Lab Lounge @ CES 2024

January 9th, 8am - 4pm PST

Aria Hotel

Located at the Aria next to all the action at C-Space, the Sports Innovation Lab Lounge is a premium destination to relax, power up, and network with sports, technology, and entertainment executives on Day 1 of the show. Get a preview of Sports Innovation Lab Audiences or learn more about our Women’s Sports Club while you eat, drink, and innovate! Special thank you to our lounge partners at Scripps Sports.

Join us for our thought provoking mainstage panel sessions at c-space

From Buzz to Business: The ROI of Women's Sports 

January 9th, 11am-11:40am PST in Joshua 8 at the Aria Hotel

Women's sports has taken center stage as investment and deals soar. Sports Innovation Lab shares the data and case studies behind the brands raking it in with their women's sports media and sponsorships.


2034: A Sports Odyssey - Imagining the Stadium of the Future 

January 9th, 1pm-1:40pm PST in Joshua 8 at the Aria Hotel

Leaders from the sports & entertainment venue ecosystem discuss 3 themes that will drastically change the live sports experience in the next ten years: AI, Mixed-Reality, and Cybersecurity.