Monumental: Insights & Audiences

Written By Myko Wu

Goals

Monumental Sports & Entertainment was seeking to use Sports Innovation Lab data to expand their ticket sales into new target segments and improve ROAS for the Washington Capitals and Wizards.

Outcome

Sports Innovation Lab delivered Fan Insights Reports for both teams that identified a set of new, high-value fan segments for audience development, including several new never-before-targeted segments that have since become top audiences for NHL team marketing campaigns.

Myko Wu
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Dentsu: Enrichment