Dentsu: Enrichment

Goals

Bring dentsu clients access to Sports Innovation Lab’s sports-related audience insights and leverage them for precision targeting and messaging across the portfolio.

Outcome

As a part of a strategic partnership, denstu brought Sports Innovation Lab audience segments – which are all built on deterministic, transaction-based data – across seven major sports leagues (NFL, MLB, NBA, NHL, WNBA, MLS, and NSWL) and their associated teams, entertainment venues, and major sports betting platforms. Through the partnership, this data is now linked with Merkury, dentsu's global data, identity, and insights platform.