Weekly Newsletter 11/23
Sign up below to stay up to date on the sports stories changing our industry
INNOVATION IN ACTION
A HISTORIC CHANGE TO A HISTORIC ARENA
Last week the sports industry was rocked by the announcement that the famed home of numerous sports teams in Los Angeles would be changing its name from the Staples Center to Crypto.com Arena. Crypto.com is one of the fastest-growing cryptocurrency platforms on the market and is now going to have the naming rights to one of the most famous arenas in the sports industry for the next twenty years. Crypto.com paid more than $700 million for the naming rights, according to sources familiar with the terms, making it one of the biggest naming deals in sports history. Cryptocurrency has certainly been disrupting the industry and many have questioned the validity and staying power of the market. Crypto.com will now have the visibility and backing of the iconic arena to sure up its growth in the market. Keep an eye on the cryptocurrency's growth once the arena officially changes its name on December 25th of this year.
Sports Innovation Lab Events
NETWORK CONNECTIVITY AND FAN INSIGHTS WITH
WES DUROW OF EXTREME NETWORKS
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Wes Durow, CMO of Extreme Networks. The two talk about how a reliable and secure network and infrastructure are pivotal in facilitating fan behaviors throughout the gameday experience at a venue. Wes will discuss some of Extreme's recent partnerships with the NFL, MLB, and NASCAR as well as the company's plans for the future. Hear how the company is using its network capabilities to improve the fan experience, venue operations, and athlete performance. Tune in on iTunes, Spotify, or watch the episode on YouTube.
The Fan Project Spotlight
CROWNING A FIRST-TIME CHAMPION
On Saturday, the Washington Spirit defeated the Chicago Red Stars in a thrilling championship match to capture the National Women's Soccer League Title. The 2-1 extra-time win gave Washington its first-ever NWSL Championship and capped off yet another season of growth for the league. Our Fan Project partners also announced the names of two of their more recent expansion clubs, the KC Current and the San Diego Wave FC. With viewership numbers on the rise and more markets becoming home to professional women's soccer clubs, the future is looking bright for the NWSL. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.