Weekly Newsletter 11/16
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INNOVATION IN ACTION
CREATING DIGITAL COMMUNITIES THROUGH TECHNOLOGY
National Basketball Association star Kyle Kuzma is partnering with Space Runners to launch a new series of nonfungible tokens (NFTs) focusing on sneakers. Space Runners is a digital sneaker brand bringing together fashion-forward designers, fashion houses, top celebrities, and crypto communities to create the “Wear2Earn ecosystem.” Stored on Solana Blockchain, the NFTs in this batch will be wearable over the browser with the Virtual Reality (AR) feature. The company will also provide social media filters for platforms like Instagram and Snapchat to make NFTs even more accessible. The sneaker community, sometimes called "sneakerheads" is a very passionate group, and it will be very interesting to see if the community will buy into the digital side of collecting. NFTs have caused quite the craze in the sports industry lately as fans want to own and share digital collectibles.
Sports Innovation Lab Events
CREATING A COMPLETE & MEMORABLE VENUE EXPERIENCE
In this edition of the Fluid Fan Market Watch Series, our President and Co-Founder Josh Walker examines the companies innovating in the Smart Venue space. Attending a sporting event is no longer simply about the game, which means that venue operators have to provide fans with a safe and memorable experience. Hear how technology is enabling the fan behaviors that matter most to Fluid Fans before, during, and after the game.
The Fan Project Spotlight
FANS OF WOMEN'S SPORTS ARE CHANGING THE GAME
The digitally-native Fluid Fan is the path to growth for the entire sports industry, and Fans of Women’s Sports are the most fluid fans of all, representing the future fan and a bullseye for revenue growth. The pipeline of talent for women’s professional sports has grown at 6x the rate of the men’s pipeline since the 1980s. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.