Weekly Newsletter 11/9
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INNOVATION IN ACTION
SPORTS PARTNERSHIPS MAKING A SOCIAL IMPACT
National Women's Soccer League expansion team, Angel City FC, announced a new founding partner in the form of the Swedish financial services company Klarna. The multi-year deal marks Sweden-based Klarna’s first official partnership with a sports organization globally. The company has also been integrated as a payment partner on Angel City’s online store. In addition, Angel City and Klarna say they will collaborate on social impact programming in the Los Angeles community, with the pair also supporting planet health initiatives by helping to create green spaces. The partnership will allow for a seamless experience for the Angel City fans at the venue and will also create a positive relationship with the community through its work to make a societal impact.
Sports Innovation Lab Events
CREATING SHARED EXPERIENCES WITH JEB TERRY OF COSM
On this edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Jeb Terry the President and CEO of Cosm. Jeb spent 5 seasons in the National Football League before becoming an entrepreneur in sports tech. Cosm is working to change the way the world experiences sports media and focusing on creating shared experiences. Jeb and his team are innovating both the smart venue and immersive media space and delivering fans with a new and engaging way to watch sports. The two talk about their LED Dome activation in Salt Lake City which hosted Olympians and their families during the Tokyo Games this past summer. Jeb’s been a trusted advisor to Sports Innovation Lab and a member of our Leadership Board program for years. Tune in on iTunes, Spotify, or watch the episode on YouTube.
The Fan Project Spotlight
PLACE YOUR BETS ON A NEW BASKETBALL LEAGUE
Our Fan Project Partners Athletes Unlimited announced this week the addition of 10 players to their basketball roster as well as its plan to play in Las Vegas during the inaugural season. The entertainment capital of the world will see multiple WNBA stars take the court from January 26 to February 26 next year. This is just another step in the continued push for AU to offer new professional leagues for the top female athletes across the industry. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.