Weekly Newsletter 11/2
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INNOVATION IN ACTION
USING TECH TO CREATE A MORE SUSTAINABLE ARENA
The National Hockey League’s (NHL) newest team, the Seattle Kraken, has played its first game at the new Climate Pledge Arena – a US$1 billion venue that hopes to promote environmental issues and Amazon’s retail technology. The arena aims to be the first net net-zero carbon arena in the world. Reclaimed rainwater will be used in its ice rink system and the 18,100-seat venue will be powered entirely by renewable energy, some of which will be generated on-site. Visiting fans are encouraged to download a smartphone application that can be used to store matchday tickets, book and manage parking, and view in-game statistics and highlights. It even offers free travel on the Seattle Monorail to Storm and Kraken games. We know Fluid Fans are more likely to support a team that is aligned with their social values, and the Kraken emphasizing sustainability and carbon neutrality could go a long way in developing their new fanbase.
Sports Innovation Lab Events
OUR LATEST REPORT: AI AS INFRASTRUCTURE
“The thrill of standing shoulder to shoulder with other fans, on your feet as the game clock expires, as your team buries the buzzer-beater, is inimitable and irreplaceable. It’s this feeling of shared experience and the “power of togetherness” that keeps live sports, with attendant fans, as a primary pillar of the sports industry.”
Artificial Intelligence is the new foundation upon which the live experience is built. In our newest Intel | Sports Insights report, we argue that AI needs to be seen (and invested in) as a new form of infrastructure. AI and ML are powerful foundational building blocks for ensuring the health, safety, and security of attendees at a venue. Read the brand new report today.
The Fan Project Spotlight
A NEW STYLE OF MEDIA PRODUCTION
The Community-Based Monetization Model states that the industry needs to rethink how to deliver sports content. Sports media needs to center around storytelling and the athletes' lives off the field of play. There has been a 12x growth in Fans of Women's Sports engaging with athlete-driven media around global events over the last 5 years. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.