Weekly Newsletter 10/26
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INNOVATION IN ACTION
WOMEN'S SPORTS CONTINUE TO GO DIGITAL
The Premier Hockey Federation will make ESPN+ its exclusive U.S. broadcasting partner for the 2021-22 season, making the network home to all 60 regular-season games, the Isobel Cup playoffs, and other special events. Our Fan Project research found that Fans of Women’s Sports have been forced to operate on these digital platforms to consume their content, and thus are digital natives when it comes to content consumption. These kinds of digital platforms allow for fans to perform the Co-Watching behavior, which brings the second screen, social experience to streaming. This is the first time that the newly rebranded league will have all of its games on a singular platform, making it easier for fans to know where to go to watch. This is a big step for women’s sports to create a seamless viewing experience.
Sports Innovation Lab Events
PLACING BETS ON THE GROWING SPORTS BETTING MARKET
On this week's edition of the Fluid Fan Market Watch, Josh Walker unpacks the rapidly changing sports betting industry. The industry is fighting to acquire users, get sportsbooks in the various legal states around the U.S., and find the right opportunities to create mobile platforms for customers. There are many players in the space fighting to take control of a rapidly growing community of sports bettors.
The Fan Project Spotlight
THE RUMORS ARE TRUE; WOMEN'S SPORTS ARE THE FUTURE
Our own Angela Ruggiero and Caiti Donovan were featured in a recent piece produced by Bloomberg Quicktake. The piece takes a deep dive into the changing landscape of the sports industry and how data is powering the revolution to deliver more investment in women's sports. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.