Weekly Newsletter 9/7
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INNOVATION IN ACTION
THE POWER OF DATA EXTENDS ACROSS THE INDUSTRY
Last week Excel Sports Management acquired the data company Block Six Analytics in order to improve their business intelligence and data-driven decision making. The company’s analytics will help Excel better assess partnership value beyond impressions or exposure and antiquated CPM. Through the use of machine learning and artificial intelligence tech, Block Six will provide sponsorship, endorsement, and valuation insights specific to a potential deal or brand partner. Data is no longer just about delivering viewership numbers for ad buys and media rights. It helps us understand an athlete's performance and recovery levels, creates more accurate betting options, helps us understand our fans better, and it can create more intensive evaluations.
Sports Innovation Lab Events
THE TECHNOLOGY CHANGING HUMAN PERFORMANCE
The human performance space is constantly working to develop the best wearable and collect the most accurate data. WHOOP has taken the market by storm over the past few years and recently made news with another massive funding announcement. Our own Josh Walker unpacked the deal and what it means for the company and the market as a whole on this week's Fluid Fan Market Watch.
DON'T MISS THIS OPPORTUNITY TO JOIN OUR TEAM
Are you wanting to help grow a community, brand, and implement innovative marketing strategies? We are looking for a dedicated and creative self-starter to join our team as a Content Manager. You'll work within our content and marketing team shaping the strategy and content across our social media and web platforms. To find out more about the position click the button below or contact our Content Supervisor Jack Barlow via email at jbarlow@sportsilab.com.
The Fan Project Spotlight
THE PURCHASING POWER OF FANS OF WOMEN'S SPORTS
Fans of Women’s Sports watch, converse, and buy merchandise in and out of season, and action is driven by more than just the games. The WNBA has done a phenomenal job marketing their athletes and the social issues that are important to them. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.