Weekly Newsletter 8/31
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INNOVATION IN ACTION
HOW TECH CAN HELP YOU WIN THE ATTENTION ECONOMY
It is no secret the sports gambling market in North America is changing rapidly. The market has a lot of catching up to do compared to the global betting market in Europe. DraftKings’ recent deal with Simplebet is a perfect example of how this market is consolidating and catching up to its European counterpart. The deal will allow DraftKings to offer users the ability to bet on small, in-game events during NFL, MLB, NBA, and college football games. By offering in-game betting, fans have a reason (and financial incentives) to stay tuned in to every play, providing more value to teams, leagues, and brands alike.
Sports Innovation Lab Events
THE NEW AGE OF COLLEGIATE ATHLETICS WITH
VAL ACKERMAN OF THE BIG EAST
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Big East Commissioner Val Ackerman. Val is here to talk about the recent Name, Image, and Likeness legislation changing the landscape of collegiate athletics. She has held almost every major leadership position in the world of basketball and will be inducted into the Naismith Memorial Basketball Hall of Fame in September. Val is a true role model for men and women in sports and shares her insight on how to grow and work within the sports industry.
DON'T MISS THIS OPPORTUNITY TO JOIN OUR TEAM
Are you wanting to help grow a community, brand, and implement innovative marketing strategies? We are looking for a dedicated and creative self-starter to join our team as a Content Manager. You'll work within our content and marketing team shaping the strategy and content across our social media and web platforms. To find out more about the position click the button below or contact our Content Supervisor Jack Barlow via email at jbarlow@sportsilab.com.
The Fan Project Spotlight
THE NEW MODEL SHAPING THE SPORTS INDUSTRY
To capitalize on the behaviors of Fans of Women's Sports the industry needs to evolve from the current Traditional Monetization Model to a Community-Based Monetization Model that produces, distributes, and measures sports content differently. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.