Weekly Newsletter 8/24
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INNOVATION IN ACTION
THE GROWING PRESENCE OF FEMALE COACHES
We've seen players turn coaches after their careers on the playing field or court were over, but last week the Dallas Mavericks hired current Los Angeles Sparks legend Kristi Toliver as an assistant coach for next season. The two-time WNBA Champion will finish her season with the Sparks and then be able to join the Mavericks' sideline. Toliver will be the seventh active female assistant in the league and the second in the Mavericks' history. The NBA has made great strides to hire female coaches, and this upcoming NFL season will see a record 16 teams with female coaches. These numbers are continuing to grow across all the major leagues, but there is plenty of work to be done.
Sports Innovation Lab Events
WATCH THE LATEST FLUID FAN PODCAST EPISODE
Did you miss last week's episode of the Fluid Fan Podcast? Tune in to hear Roberta Bowman Chief Brand and Communications Officer at the LPGA discuss the new LPGA Hoodie campaign, the tour's storytelling, and branding strategy, as well as the impact of the Fan Project. Roberta and the LPGA were amazing partners throughout the Fan Project, and know the value the data and the findings can be to the industry.
CATCH UP ON OUR LATEST BLOG POST
A major innovation happening in the sports industry is the implementation of the Hawk-Eye Synchronized Multi-Angle Replay Technology (SMART) system. This technology will help leagues with their replay review systems and next-gen player tracking. Learn about the leagues that are implementing this new technology to make not only the on-field and on-court product better, but also the fan experience as well.
The Fan Project Spotlight
THE TIMES THEY ARE A CHANGIN'
A recent study powered by the data of our Fan Project Partners at Zoomph highlighted the 50 most marketable athletes in sports. Having studied the market extensively with our Fan Project Partners, it was no surprise to us that female athletes were at the top of the list. The top 3 most marketable athletes are women, as well as 18 of the top 50. We have been focusing on how the industry needs to think differently about the investment in women’s sports, and how there is real fan data out there to prove it. It’s exciting to see more studies proving the business case for women’s sports. If you want to be a part of our continued push to empower and build investment into the women’s sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.