Weekly Newsletter 8/17
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INNOVATION IN ACTION
RETHINKING THE FAN EXPERIENCE WITH ATHLETE-DRIVEN MEDIA
Last week the WNBA announced the use of innovative next-generation tracking technology at the inaugural WNBA Commissioner's Cup Championship Game. The game will be the first time the WNBA uses in-game wearable technology to provide unprecedented data such as how fast players sprint, how often they jump, and how quickly they change direction. Kinexon Wearables will be worn in the waistband of the Nike uniform shorts. Along with the wearables, the WNBA will use optical tracking technology by Hawk-Eye that will generate 3D immersive highlights, which will be used in real-time during the Amazon Prime Video broadcast. The combination of the technologies is expected to gather approximately 50 million data points during the game. Hats off to the WNBA and their partners for creating an immersive experience for fans through technology and athlete-driven media.
Sports Innovation Lab Events
GROWING THE GAME OF GOLF WITH ROBERTA BOWMAN OF THE LPGA
This episode of the Fluid Fan Podcast is all about the incredible work of Roberta Bowman, Chief Brand and Communications Officer at the LPGA. Roberta joins Angela to discuss the new LPGA Hoodie campaign, the tour's storytelling and branding strategy, as well as the impact of the Fan Project. Roberta and the LPGA were amazing partners throughout the Fan Project, and know the value the data and the findings can be to the industry. Learn about the LPGA's emphasis on the tour athletes and their lives beyond the course and more.
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The Fan Project Spotlight
UNLOCK NEW REVENUE STREAMS WITH WOMEN'S SPORTS
The digitally-native Fluid Fan is the path to growth for the entire sports industry, and Fans of Women’s Sports are the most fluid fans of all, representing the future fan and a bullseye for revenue growth. Fans of Women's Sports are early adopters of technology and fluid behaviors. These early adopters typically make up less than 10% of the total fanbase, but are responsible for greater than 50% of the total revenue. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.