Weekly Newsletter 8/10
Sign up below to stay up to date on the sports stories changing our industry
INNOVATION IN ACTION
EDUCATING YOUR FANS TO FOSTER ENGAGEMENT
Last week NASCAR announced a new campaign to educate their fans on sports betting in stock car racing. The North American sports betting market is continuing to develop and the Fluid Fan Behavior of Bet has become more prevalent than ever with sports fans. Another key behavior that is helping fans interact with their sports content is Learn. NASCAR understands that fans will be more engaged with their content if fans have a wager on the race, and it is important the fans know what they are wagering on. Throughout this campaign, NASCAR will be offering fans short videos on the betting options and market in order to drive fan engagement through responsible sports betting.
Sports Innovation Lab Events
WATCH THE LATEST FLUID FAN PODCAST EPISODE
Did you miss last week's episode of the Fluid Fan Podcast? Tune in to hear Rick Echevarria VP, Sales & Marketing Group and GM Olympics & Paralympics Program at Intel discuss the innovative technology at the Summer Games in Tokyo. Learn about the 5G and edge computing powering the games, 3D Athlete Tracking technology, True View, and more.
The Fan Project Spotlight
THE PATH TO GROWTH IS THROUGH FAN BEHAVIORS
The Fan Project Report holds the data that is unlocking the potential of women's sports. The data also proves that the sports industry needs to forget about demographics and focus on fan behaviors. Understanding the fan behaviors that are core to your business will help deliver a better product. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.