Weekly Newsletter 9/14
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INNOVATION IN ACTION
E-COMMERCE AND A STREAMLINED FAN EXPERIENCE
Last week, English Premier League club Leeds United partnered with TikTok to become the first football club in the world to sell official merchandise and replica shirts on the social media platform. The partnership will allow fans to purchase team gear straight from the social media platform. Fluid Fans are digital natives and they are tech-savvy, providing them this e-commerce option is a massive step for Leeds. We often talk about how important it is to go to where the fans are and given TikTok's massive popularity, especially with younger fans, Leeds will be able to reach a new target audience and provide them with a seamless experience.
Sports Innovation Lab Events
NEW MEDIA AND BRAND ENGAGEMENT WITH
ZACK WEINER OF OVERTIME
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Zack Weiner, President and Co-Founder of Overtime. Overtime is one of the fastest-growing media and sports brands in the market. Zack will talk about Overtime's media strategy, the power of shoulder content and athlete-driven media, as well as the emergence of Overtime Elite- their new high school basketball league. Zack and Overtime have been able to amass over 50M followers across their 7 social media channels. He’ll also tell you his plans for the company after their recent raise of $80M.
The Fan Project Spotlight
THE POWER OF FANS OF WOMEN'S SPORTS
Fans of Women's Sports (FoWS) reward Brands who sponsor women’s sports with immediate increased brand engagement and higher levels of brand affinity (vs. general sports fans). Nike sponsored the USWNT, NWSL, and WNBA and the brand saw a MASSIVE year-over-year increase in exhibited behaviors directly correlating to Nike. It's not a secret anymore, Fans of Women's Sports are influential and powerful.If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.