Weekly Newsletter 9/21
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INNOVATION IN ACTION
CULTURE AND SPORTS CREATING NEW REVENUE STREAMS
English Premier League club Wolverhampton Wanderers F.C. has teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA), the multi-award-winning label services division, to launch a ground-breaking new venture as the first UK football club to launch a record label. Wolves Records will see performing artists benefit from the reach of a Premier League football club’s global audience while also gaining access to ADA’s marketing and distribution expertise, giving unprecedented exposure and opportunities to emerging artists. European football clubs were strongly represented on our 2020 Top 25 Most Innovative Teams list because of their ability to create diverse revenue streams outside the traditional football gameday. This deal for Wolves will create new revenue streams, and potentially bring in a new set of fans through the artists of Wolves Records. Combining culture and sport to create diverse revenue streams could help land Wolves on next year's Top 25 list.
Sports Innovation Lab Events
PRIVATE EQUITY ENTERING THE SPORTS INDUSTRY
The days of a single extremely wealthy businessman or woman buying out a professional sports team or investing in a league itself are becoming less and less common. The major trend we're seeing in today's market focuses on private equity firms moving into the sports space. Our own Josh Walker describes how investments from private equity firms will impact the sports industry on this week's Fluid Fan Market Watch.
The Fan Project Spotlight
FANS OF WOMEN'S SPORTS DEMAND ACCESS TO ATHLETES
Technology allows Fans of Women's Sports to Access the athletes they love all over the world. There has been a 12x growth in Fans of Women's Sports engaging with athlete-driven media around global events over the last 5 years. Sports organizations and media companies need to use technology to facilitate the Access fan behavior in order to win over these passionate fans. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.