Weekly Newsletter 1/11
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INNOVATION IN ACTION
RACING YOUR WAY THROUGH THE METAVERSE
The Drone Racing League (DRL) launching its own blockchain-based play-to-earn (P2E) game for the metaverse thanks to the Algorand blockchain. DRL and Algorand signed a $100 million sponsorship deal back in September of 2021, and the next stage of that deal appears to have come through the form of this new P2E game. The international racing league has not announced specific details so far, but the plan is to give players ownership of their assets, or drones in this case, and their winnings with tokenomics coming into play. The digital gaming world and the metaverse have been disrupting the industry lately, and this DRL game is a great way to give drone racing fans a chance to own a piece of the action.
Sports Innovation Lab Events
HOW THE FUTURE OF SPORT REVOLVES AROUND WOMEN
With new startups and innovations in the sports space, women are starting to command the attention they have long deserved in sports. Our own Megan Perry took the virtual stage at CES for the IPG Innovation Conversation with Interpublic Group (IPG)'s Philippe Krakowsky, Billie Jean King Enterprises’ Ilana Kloss, Athletes Unlimited’s Jon Patricof, and R/GA Ventures’ Fielding Jamieson to discuss the technology poised to accelerate the future of women and sports. You can watch the full session and hear how the industry is investing in women's sports.
The Fan Project Spotlight
A PARTNERSHIP EXPANDING MORE THAN THE PURSE
The USGA and ProMedica have entered into a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game. This is another major step for the women's sports industry and signals a legitimate investment into the market. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.