Weekly Newsletter 1/18
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INNOVATION IN ACTION
ATTRACTING NEW AUDIENCES TO SPORT
Netflix made serious headlines last week with the announcements of their new docuseries with the PGA Tour and another with the ATP and WTA. The sports industry has been studying the success of Netflix's behind-the-scenes docuseries with F1, "Drive to Survive," and is expanding the model to golfers and tennis stars as they search for grand slams. Each series will offer unprecedented access to the athletes throughout training, travel, success, and failure throughout the rigorous grind of their seasons. Both series will offer fans a look behind the curtain into the lives of the men and women that compete at the highest level of their sports. F1 has seen massive growth in viewership since the "Drive to Survive" series was released, the sports of golf and tennis are hoping to achieve similar results.
Sports Innovation Lab Events
IMPROVING THE STATE OF GLOBAL SPORTS WITH
SEB COE OF WORLD ATHLETICS
This edition of the Fluid Fan Podcast features Olympic track and field legend, Lord Seb Coe. Seb is not only a 4x Olympic Medalist but also the current President of World Athletics. He joined the show to discuss stories from his Olympic competitions, the creation of the first International Olympic Committee Athlete's Commission, his time in the British Parliament, his views on the current state of global sport, and a look ahead to the Beijing 2022 Winter Games. Catch all that and more on this Olympic edition of the Fluid Fan Podcast. Tune in on iTunes, Spotify, or watch the episode on YouTube.
The Fan Project Spotlight
PUTTING A WAGER ON WOMEN'S GOLF
As the LPGA takes steps toward making a bigger splash in the sports betting world, IMG Arena has secured the tour’s official sports betting data and live streaming distribution rights. Starting in early 2022, the tour’s hole-by-hole, daily stats, and limited streaming will be made available to casinos and sportsbooks through initial partners such as bet365, BoyleSports, and Tipsport. Fluid Fans are more likely to watch a sporting event if they have made a wager, and there have been a limited number of options to wager on women's sports in the past. This deal will help the LPGA develop more comprehensive data and analytics to ensure the handicappers are creating accurate lines, and offering fans the best betting experience possible. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.