Building The Sports Data Cloud
Sports Innovation Lab is a data company that is revolutionizing how organizations use data to understand their customers and acquire more of them - starting with sports & entertainment
We Solve A Huge Problem, And We Do It Without Touching Your Data.
Fan data is everywhere. It’s impossible - or very expensive - to try and acquire it. And then it’s even more difficult to make sense of it.
We bring the most compelling fan data - what they buy - together with a domain expertise that can instantly tell you what you need to know.
We defined the fluid fan.
Now it’s time to connect with yours:
Access Our Data
As a premier Snowflake partner Sports Innovation Lab’s data can be accessed via the Snowflake Marketplace via standard tables or a custom private listing.
Access our Audiences
Sports Innovation Lab Audiences are addressable, deterministic, and scaled - and now available on the LiveRamp Data Store. Create a custom audience or view what’s available now.
Access Our Insights
Sports Innovation Lab’s strategic advisory services leverage a mixed methods approach to educate, inspire, and develop comprehensive strategies – for launch, growth, and innovation.
What We’ve Done For Our Clients
Fan Segmentation to support the Wizards in identifying their high-value fan audiences in order to increase ROAS and ticket sales, optimize ad spend and CPM, and uncover new sponsor categories and brands.
Market level data analysis to support all 12 WNBA teams’ fan engagement and acquisition strategies, including a rolled up view to power the league’s 5-year growth strategy.
Comprehensive data analysis and market research, plus the development of custom frameworks and channels, to deliver on Ally’s 50/50 pledge towards gender equity spending in sports – along with the bespoke tools to track and quantify impact.
Check Out Our Reports
Since defining the Fluid Fan ™ in 2017 Sports Innovation Lab has published some of the most progressive and industry-moving research reports in the world.
