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Marketing during the Olympics requires a new approach. It requires fan intelligence powered by data. In this report, Sports Innovation Lab dives into our Sports Data Cloud to showcase how brands can identify and reach Fluid Fans - the fans of the future - as well as target high-value Olympic fan communities and activate deterministic data that converts. Brands have the ability to expand their reach into previously hard-to-access sports fan segments, such as gymnastics, swimming, track and field, badminton, breakdancing, and more.

After identifying a need in the marketplace for a benchmark that eliminates subjectivity from the process of determining what makes a sponsor innovative, Sports Innovation Lab has developed an algorithm-based report that uniquely ranks global brands according to how effectively they demonstrate their ability to win the future fan - the Fluid Fan.

The sports industry is known for putting on the world’s most thrilling live entertainment and sponsorship activations, but when it comes to data, brands are still flying blind. In this report we reveal a new roadmap for advanced sponsorship models designed to create exponential returns.

Technology has created new business opportunities when elite athletes collect, analyze, and share their human performance data. The market is ripe for a decisive split: Human performance vs. fan engagement. This report dives into the rise of human performance and storytelling technologies, and details how companies can position their business in response. All $25 report purchases go towards a donation to the Women’s Sports Foundation.