After identifying a need in the marketplace for a benchmark that eliminates subjectivity from the process of determining what makes a sponsor innovative, Sports Innovation Lab has developed an algorithm-based report that uniquely ranks global brands according to how effectively they demonstrate their ability to win the future fan - the Fluid Fan.

For the second year in a row, Sports Innovation Lab has revealed our Top 25 Most Innovative Teams in the World, pushing the sports industry to reimagine what it means to succeed at innovation. But for the first time ever, we are making the team-by-team data and insights that power our ranking available to the sports industry, to help leagues, teams, sponsors, and technology vendors to grow their businesses.

For the past 4 years Sports Innovation Lab has been collecting and analyzing data from across the sports, technology, and media industries. The culmination of this unprecedented level of analysis is revealed in a ranking of the top 25 most innovative sports teams in the world.