Weekly Newsletter 8/9
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INNOVATION IN ACTION
CAPITALIZING ON THE GROWTH AND MOMENTUM OF WOMEN'S SPORTS
The women’s European Championship ended in a thrilling final at Wembley Stadium between England and Germany with the host country Lionesses coming out victorious. The final set attendance and viewership records for women’s soccer, but those aren’t the only historic figures the game produced. Fanatics, which sold official merchandise for the tournament and operates the official online England Store, reported that weekly sales of women’s soccer gear tripled since the start of the women’s Euros, and online sales of women’s merchandise spiked 640% in the four hours after England’s victory in last week’s final. Our data has shown that Fans of Women's Sports are extremely passionate and avid merchandise buyers not only during major women's sporting events but even before and long after the final whistle has blown. This is another example of the expanding opportunity for brands to see significant growth in the commerce markets through women's sports.
Sports Innovation Lab Events
WELCOMING A NEW MEMBER TO OUR LEADERSHIP TEAM
We are thrilled to announce that Kerry Bradley has been promoted to COO and Head of Advisory here at Sports Innovation Lab. Kerry joined our company at the beginning of the year and she has made an immediate impact on our group all the way from London. She's done a phenomenal job helping us strengthen the collaboration between our advisory and data businesses. We're now delivering data-driven insights and innovation strategy to many of the largest professional sports organizations and brands in the world. We have huge ambitions to make the world a better place through the power of sport, and Kerry has been a fantastic addition to our team.
The Fan Project Spotlight
INNOVATIVE STADIUM ACTIVATIONS AND PARTNERS
The New York Liberty unveiled an Xbox-inspired basketball court at Barclays Center last week, the first gaming-inspired hoops court in the WNBA. It is also the first secondary court design among current WNBA teams. Fans also can take in the new court using the Infinite Canvas' Dunk Simulator experience in the global online gaming and social platform, Roblox. People can participate in several activities on the court within the game's multiverse, including dunking, fireworks, fan chants, and more. Not only does this partnership engage a younger audience in the gaming space, but also engages both the fans in the venue and at home.