Weekly Newsletter 6/28
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INNOVATION IN ACTION
MOVING INTO NEW MARKETS AND EXPANDING REACH
Last week, Rugby Europe and Two Circles announced a three-year strategic partnership. The two will work together to develop and enhance Rugby Europe’s direct-to-consumer proposition to create more value for fans and commercial partners. This will enable Rugby Europe to acquire and engage new audiences by identifying and developing new digital assets. Two Circles will also provide data-driven insights to help grow the 'Rugby Europe' brand and its sports assets and create new opportunities for measurable and targeted digital sponsorship activations for its commercial partners.
Sports Innovation Lab Events
UNDERSTANDING THE POWER OF COMMUNITIES
In case you missed it, last week on the 50th anniversary of Title IX, we released our latest piece of research entitled The Growth of the Women's Sports Community powered by The Fan Project. To produce this report, we conducted largest observational study ever on the spending habits of fans of women’s sports. This report presents a new and necessary metric to measure the growth of the entire industry and offers a benchmark to compare and evaluate traditional and emerging markets. Download the report now and find out how the women's sports community is taking off.
The Fan Project Spotlight
BUILDING A NEW AGE FOR WOMEN'S SOCCER
The NWSL's Kansas City Current unveiled a new training facility solely dedicated to women's soccer. The $18 million training complex features weight, cardio, and recovery assets and a nutritional high-performance chef with locally-sourced menus. In addition, the design is also focused on fostering player community and promoting physical and mental wellness. Beyond two world-class pitches and a FIFA-approved turf pitch, the complex also includes nearby trails and an outdoor roof deck with views of downtown Kansas City. This is all setting the stage for KC's dedicated women's soccer stadium set to be finished in 2024.