Weekly Newsletter 5/3
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INNOVATION IN ACTION
HISTORY AT THE WORLD'S MOST FAMOUS ARENA
Boxing history was made over the weekend at Madison Square Garden (MSG) when Katie Taylor and Amanda Serrano became the first women to headline a boxing match at MSG. Organizers planned for a capacity of around 10,000 seats but had to make more available when those all sold, eventually opening the arena fully. In the end, Taylor did just a little more to stay undefeated in front of an announced sold-out crowd of 19,187 that seemed spilt between Taylor’s Irish and Serrano’s Puerto Rican fans. The magnitude of the match was summed up perfectly by Serrano at the end of the night when she said, "women can sell, women can fight and we put on a hell of a show." Each and every week another attendance, viewership, or investment record seems to appear in the women's sports industry. The writing has been on the wall for some time, have you been paying attention?
Sports Innovation Lab Events
UNDERSTANDING YOUR FANS AT THE VENUE
Data and fan intelligence are quickly becoming the cornerstones of growth in the sports industry. On May 4, 2022, from 12:30-1:30 pm ET our own Josh Walker will join Venuetize's Craig Duncan and Extreme Networks' Wes Durow on a panel to dive deep into the power of data and analytics at a sports venue. Technology advancements are accelerating innovations in venue environments like never before. These investments will drive forward-thinking innovation, enabling sports teams to build comprehensive digital ecosystems, deliver more personalized experiences, and optimize event operations. The better you know your fan, the better you can serve them.
ADDING ANOTHER FRIENDLY FACE TO OUR TEAM
Our team continues to grow! This week we are excited to welcome our new Senior Director, Analytics, Christopher Mehfoud. Christopher will be working with our data and product team to ensure our clients are getting top-tier research and insights. He'll bring his expert knowledge in data and analytics to our group and we are more than lucky to have him. Let's get to work Christopher!
The Fan Project Spotlight
BRINGING INDUSTRY LEADERS TOGETHER TO GROW WOMEN'S SPORTS
The espnW Summit NYC returns in-person and via live stream on May 4, 2022. With the city as the backdrop, The NYC Summit is a one-of-a-kind experience that brings together thought-leaders across sports, business and entertainment. The day will be full of discussion, debate, and collaboration – all focused on creating positive change and opportunity for women in sports. It’s an experience that will leave you inspired, refreshed, and ready to take action! In case you missed it, here's our CEO Angela Ruggiero keynoting about our Fan Project research at last year's Summit at Torrey Pines.