Weekly Newsletter 5/10
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INNOVATION IN ACTION
BIG NAMES POURING INVESTMENTS ONTO THE PITCH
NBA superstar Kevin Durant and his business partner Rich Kleiman announced that 35 Ventures (35V) has become a minority owner in NJ/NY Gotham FC of the National Women's Soccer League (NWSL). 35V’s investment in the club is the latest big-name investor to see the potential in the business of women’s sports. According to the outlet, the investment will cater to Fluid Fans through “content creation, social media support, player relations, and community outreach.” Durant and Kleiman join an ownership group consisting of Tammy and Phil Murphy, Ed Nalbandian, Steven Temares, Carli Lloyd, Kristin Bernert, and Karen Bryant. Durant’s influence and star power in the New York market are already established and will certainly be a welcomed boost to the growing fanbase and reach of Gotham FC.
Sports Innovation Lab Events
BLAZE SOME TRAILS FOR OUR INDUSTRY
Are you building a product or service that puts women leaders, athletes, or fans first? We have a great opportunity for you. Billie Jean King Enterprises, Elysian Park Ventures, the Los Angeles Dodgers, and R/GA Ventures have come together to launch the first venture studio that is focused on the intersection of women and sports: Trailblazer Venture Studio. This studio will accelerate the future of women and sports by providing unmatched financial, creative, and relationship capital to selected companies. Learn more here. Applications are open now and close May 20th.
WE'VE GOT ANOTHER NEW HIRE ALERT
We are once again welcoming a new member to our team! We are thrilled to have Anna Casey joining our group as our new Senior Director of UX. Anna will be working with the data and product team to be the lead voice for research and design across our organization. We are extremely lucky to have a woman with her vast skill set and professionalism on our team. Here we go, Anna!
The Fan Project Spotlight
IT IS TIME TO DEMAND EQUALITY FOR EVERYONE
We at Sports Innovation Lab are proud to be an official partner of the Women's Sports Foundation's Demand IX initiative. Along with our support, it is backed by organizations such as the Billie Jean King Leadership Initiative, Just Women's Sports, and the National Women's Law Center. As we approach the 50th Anniversary of Title IX, we must reflect on what it means: Title IX benefits everyone. We are stronger together when we work to ensure that Title IX lives up to its original promise and full potential.
We demand equity. We demand justice. We demand fairness. We Demand IX.
Go to DemandIX.org to learn more!