Weekly Newsletter 12/21
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INNOVATION IN ACTION
SCORING ON THE PITCH AND ON THE SCREEN
Global football star, Neymar Jr, announced he will be streaming exclusively on Facebook Gaming. This is a massive deal for Facebook Gaming as the platform continues to battle with the likes of Twitch and YouTube for video game streaming supremacy. The Brazilian sensation has over 88 million followers on Facebook and more than 166 million followers on Instagram. Neymar will bring his massive global community of fans to the Facebook Gaming platform through his streams, and it will also offer fans a look into the star’s life off the football pitch. The gaming and esports community has enjoyed the boost of notoriety from sports stars streaming and making their presence as gamers well known. Neymar is one of the biggest names to date to make an exclusive commitment like this to a platform, but he will not be the last.
Sports Innovation Lab Events
INNOVATIVE PARTNERSHIPS & REVENUE DIVERSIFICATION WITH RENIE ANDERSON OF THE NFL
This episode of the Fluid Fan Podcast features Renie Anderson, CRO and EVP NFL Partnerships at the National Football League. Renie has spent over 15 years in the NFL's league office and was recently named the league's first Chief Revenue Officer. Hear how Renie and her team are working to create diverse revenue streams, maximize offerings from innovative partnerships, create the most memorable fan experience, and empower women in the sports industry. We'll chat all that and more throughout this deep dive into all things NFL. Tune in on iTunes, Spotify, or watch the episode on YouTube.
The Fan Project Spotlight
CREATING DYNAMIC TECHNOLOGY PARTNERSHIPS
One of our great Fan Project Partners, the National Women's Soccer League (NWSL), has announced the league's first partnership with a cryptocurrency platform, Voyager Digital. The deal is said to be one of the largest corporate sponsorships in NWSL history. The partnership will also see the league’s players receive a portion of the deal in cryptocurrency. Each athlete will be eligible to receive an equal portion of the Voyager-established players’ fund, deposited in an account accessible via the Voyager app. The company will set aside roughly 50 percent of its payments each year to create the fund. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.