Weekly Newsletter 7/27
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INNOVATION IN ACTION
ATHLETES USING TECH TO EXPAND THEIR PORTFOLIOS
Recently, investing in new technologies and platforms has become more and more popular with high-profile athletes. Co-founded by Tom Brady, the NFT company Autograph partnered with the media company Lionsgate and betting company DraftKings last week. Autograph's group of founding partners consists of Brady, Naomi Osaka, Derek Jeter, Wayne Gretzky, Tony Hawk, Tiger Woods, and more. The partnership with Lionsgate and DraftKings allows Autograph to create NFTs from the popular Lionsgate franchises like the Hunger Games, Twilight Saga, and Mad Men along with a marketplace that will be launched by DraftKings. This deal is a perfect example of sports and culture coming together through the use of new technologies to provide a community with new digital assets to own.
Sports Innovation Lab Events
PROGRESSING WOMEN'S SPORTS WITH LISA BAIRD OF THE NWSL
This week’s episode of the Fluid Fan Podcast features Lisa Baird, Commissioner of the National Women's Soccer League (NWSL). In her short tenure as NWSL Commissioner, Lisa has already brought the league to new heights and has big plans for the league moving forward. Hear how she is creating a global audience through digital platforms, generating new sponsorships for the league, driving expansion into new markets, and more. It’s not often a Commissioner has to shut down their league two days into their role and do it with flying colors… you’ll get to hear how Lisa navigated this dilemma and quickly came up with an innovative solution. You can listen to the full episode on iTunes and Spotify and watch the show on YouTube.
The Fan Project Spotlight
RELIVE THE FAN PROJECT SUMMIT ON-DEMAND
We'd like to thank all of our panelists and attendees at last week's Fan Project Summit! If you missed it, we have all of the sessions available on-demand at The Fan Project website. Don't miss your chance to hear how our data and findings from the Fan Project Report has unlocked the potential of women's sports from executives from Athletes Unlimited, espnW, Facebook, Just Women's Sports, the LPGA, Yahoo, Zoomph, and more.