Weekly Newsletter 7/20
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INNOVATION IN ACTION
MAKING HISTORY AND SETTING A NEW STANDARD
Women's sports continue to grow and there seems to be no sign of slowing down. Last week Candace Parker made history by becoming the first woman to be on the cover of the highly popular NBA2K video game. The former No. 1 Overall pick, 2X MVP, and 6X All-Star has been a superstar in the WNBA for the past 14 years. This will be the third year NBA2K has featured WNBA players in the game, but the first time one is featured as a cover athlete as part of the WNBA 25th Anniversary edition. Parker as a cover athlete is another perfect example of the momentum women's sports has built as of late. Media platforms are making the games more accessible, players are becoming change agents through social justice work, and new brand and sponsorship opportunities are becoming available to female athletes. The future is bright, and it is filled with women's sports.
Sports Innovation Lab Events
THE FAN PROJECT SUMMIT HAPPENING TODAY
Join us TODAY at 11am EST at The Fan Project Summit to learn about the decisions driving the future of the sports industry from the executives making it happen. The data showcased in the Fan Project Report unlocks the potential of women’s sports, and it’s time to put that data into action. Hear from media platforms ESPN and Facebook on how they’re tapping into innovative viewing experiences. Learn from brands like Visa who are sponsoring female athletes on how loyalty levels are through the roof. And dive deep with the NWSL and LPGA on what the future of the game really looks like.
Summit Speakers Include:
Roberta Bowman - Chief Brand and Communications Officer, LPGA
Sarah Crennan - VP and Head of Content, Yahoo Sports
Andrew Cohen - VP Sponsorship Strategy, Visa
Rachel Epstein - Senior Director, espnW Marketing, ESPN
Aaron Gillette - Brand Marketing Manager, Baseball/Softball Division, Wilson
Emily Hughes - Sports Partnerships, Facebook
Stephanie McMahon - Chief Brand Officer, WWE
Jon Patricof - CEO and Co-Founder, Athletes Unlimited
Haley Rosen - Founder and CEO, Just Women's Sports
Eric Stark - Co-Founder and COO, Slate
Dr. Jen Welter - First Female NFL Coach
Khristina Williams - Founder, Girls Talk Sports TV
Fariba Zamaniyan - VP, Advanced TV Data Sales & Client Service, TiVo
Amir Zonozi - President and Co-Founder, Zoomph
Angela Ruggiero - CEO and Co-Founder, Sports Innovation Lab
