Weekly Newsletter 7/13
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INNOVATION IN ACTION
INNOVATIVE TECHNOLOGY DELIVERING A NEW FAN EXPERIENCE ACROSS THE GLOBE
With the Tokyo2020 Olympic Games set to kick off next week without spectators, there will be an unprecedented amount of media coverage. The International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) are set to produce 9,000 hours of coverage, which is 30 percent more than the 2016 Games in Rio. OBS broadcasts will be using AR and VR technology, 360-degree replays, AI-powered analytics, and a new virtual tool called the "Cheer Map" to allow fans watching on digital platforms to send in cheers and claps in real-time. Storytelling and accessing the athletes is a big part of the Olympic fan experience and this year OBS will be leaning on multiple technology solutions to create a connected and immersive fan experience.
Sports Innovation Lab Events
ASK JACIE deHOOP ANYTHING
The Sportico and Sports Innovation Lab Ask _ Anything Series continues this Thursday, July 15th at 1pm ET as our own Caiti Donovan and Sportico’s Jacob Feldman host special guest Jacie deHoop the co-founder and head of partnerships of The GiST. As a female-founded sports startup, the GiST creates sports content where women sports fans are not an afterthought, but the main audience. Learn how Jacie leads the company’s revenue strategy and monetization through partners like the NBA, FanDuel, adidas, and Red Bull. Register now and join the conversation!
The Fan Project Spotlight
JOIN US AND INDUSTRY LEADERS NEXT WEEK FOR
THE FAN PROJECT SUMMIT
The time to invest in women’s sports was yesterday. The opportunity to shift the sports business model as we know it is here now. Join us and other top business leaders on July 20th from 11-2pm ET at The Fan Project Summit to uncover what the data-backed future of women’s sports looks like. Hear how our data and findings from the report will change the industry from executives from Athletes Unlimited espnW, Facebook, Just Women's Sports, the LPGA, Yahoo, Zoomph, and more.