Weekly Newsletter 7/6
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INNOVATION IN ACTION
RECORD-SETTING INVESTMENT IN WOMEN'S SPORTS
Bally Sports and the Phoenix Mercury made history last week with their $66 million dollar sponsorship deal. The agreement spans over 15 years and is described as the largest official team sponsorship in the history of women’s sports. The sports betting market in the U.S. is constantly developing, and this deal is a big step in creating more betting opportunities for women’s sports. Fluid fans are more engaged with sports content when they are able to practice the fan behavior of bet, and this deal will help bring more eyeballs and engagement to the growing WNBA market.
Sports Innovation Lab Events
INNOVATING THE FAN JOURNEY WITH JOHN COOMBS OF JUDO
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by John Coombs, the CEO and Co-Founder of Judo. John is a mobile application and fan experience expert and shares his insight on how the second screen experience can help keep fans engaged with their favorite teams and leagues before, during, and after the game. Learn how John and his team at Judo are helping teams understand the fan behaviors that are core to their business, and driving better fan experiences as a result.
ASK JACIE deHOOP ANYTHING
The Sportico and Sports Innovation Lab Ask _ Anything Series continues Thursday, July 15th at 1pm ET as our own Josh Walker and Sportico’s Jacob Feldman host special guest Jacie deHoop the co-founder and head of partnerships of The GiST. As a female-founded sports startup, the GiST creates sports content where women sports fans are not an afterthought, but the main audience. Learn how Jacie leads the company’s revenue strategy and monetization through partners like the NBA, FanDuel, adidas, and Red Bull. Register now and join the conversation!
The Fan Project Spotlight
THE FAN PROJECT SUMMIT IS RIGHT AROUND THE CORNER
The time to invest in women’s sports was yesterday. The opportunity to shift the sports business model as we know it is here now. Join us and other top business leaders on July 20th from 11-2pm ET at The Fan Project Summit to uncover what the data-backed future of women’s sports looks like.