Weekly Newsletter 6/8
Sign up below to stay up to date on the sports stories changing our industry
INNOVATION IN ACTION
INNOVATING BY LEARNING FROM YOUR FANS
Last week FIFA announced the launch of the Fan Experience Panel, a group of 25 football fans from around the world that will be continuously consulted to help enhance the football experience on and off the pitch leading up to major tournaments and events. The group, which emerged from the FIFA Fan Movement, will work alongside FIFA's Football Technology & Innovation team and will be providing valuable input into the development and refinement cycle of various technology-led innovations. We always talk about how important it is to listen to your fans or your consumers to understand what fan behaviors are core to your business. This panel will allow FIFA to listen to their fans and create innovative solutions that they want and need to consume their football content. Fluid Fans are constantly evolving and if you are not listening to your fans and paying attention to how they are evolving, you will fall behind.
Sports Innovation Lab Events
KEEPING FANS CONNECTED THROUGH SPORTS BETTING WITH DR. LAILA MINTAS OF PLAYUP US
On this week's Fluid Fan Podcast, Angela Ruggiero is joined by sports betting expert and CEO of PlayUP US, Dr. Laila Mintas. Not only is Dr. Mintas one of the leading sports betting experts, but she is also an advisor to Sports Innovation Lab and a true entrepreneur and investor. The two discuss the sports betting landscape in North America, fan engagement, the second screen experience, SPACs, and much more. Tune in to learn how Dr. Mintas is leading PlayUp's push into the US markets and what the future holds for the rapidly growing sports betting industry. You can listen to the full episode on iTunes and Spotify, or tune in to our YouTube channel to watch the conversation.
DON'T MISS YOUR CHANCE TO REGISTER
The digital Host City Americas conference takes place for the first time online on June 29-30 and will discuss major event opportunities in the Americas. A fantastic speaker lineup is confirmed for the event, including top representatives from Santiago 2023, Oregon22, Birmingham World Games 2022 and LA28.
Angela Ruggiero will be contributing to a panel discussion on expanding the frontiers of an event’s commercial ecosystem, which will address opportunities for revenues from NFT, Gambling and CBD – how do you monetize ethically, and are federations missing out on opportunities? What’s the winning formula and how can data analytics help you find it? And which funding streams are most important: hosting rights, ticketing, sponsorship or investment?
The Fan Project Spotlight
OUR GROUNDBREAKING RESEARCH
IS LESS THAN TWO WEEKS AWAY
Mark your calendars because The Fan Project Report will be released in less than two weeks on June 21st. Our team of data analysts and Fan Project Partners have been analyzing and refining the millions of data points we collected from fans. The industry is shifting and the fans are driving that change. Women's sports is no longer a nice to have, it's a must-have. You can show your dedication and investment in women’s sports by joining The Fan Project.