Weekly Newsletter 6/1
Sign up below to stay up to date on the sports stories changing our industry
INNOVATION IN ACTION
BETTING BIG ON WOMEN'S BASKETBALL
It's no secret to the industry that fans are more engaged with a sporting event if they have a stake in the game. Last week we saw PointsBet partner with the WNBA to become an authorized gaming partner of the league. The U.S. betting market is still taking shape, and the women's sports betting market is no different. This is PointsBet's first partnership with a women's professional sports league and will enhance the second screen experience for WNBA fans. As the sports industry continues to invest in women's sports, it is important to see how these investments are opening up new engagement opportunities for fans.
Sports Innovation Lab Events
WATCH YOUR FAVORITE PODCAST ON YOUTUBE
Last week on the Fluid Fan Podcast, Angela Ruggiero was joined by Jerome Pickett Senior Vice President, General Manager, Sports & Entertainment, for CLEAR. The two discussed the return to play and safe return of fans to the venue with CLEAR's technology. Hear how the former Secret Service Agent and NBA executive is leading CLEAR's push into sports and creating a safer more technologically-driven venue. From facial recognition concessions to biometric ticketing, Jerome and the team at CLEAR are driving innovation throughout the sports industry. Go to our YouTube Channel to watch Angela and Jerome's full conversation. You can listen to the full episode on iTunes and Spotify.
The Fan Project Spotlight
ATHLETES UNLIMITED'S INAUGURAL LACROSSE SEASON
HITS NETWORK TELEVISION
Fan Project Partner, Athletes Unlimited, announced their first season of lacrosse will be broadcasted on CBS Sports Network and FOX Sports. CBS Sports Network will serve as Athletes Unlimited's lead television partner for the 2021 lacrosse season. The network will air seven games, including weekly matchups of the league's top two teams and the championship game on August 22. Fox Sports is picking up 15 games of its own, with 11 airing on FS1 and the remaining four on FS2. The demand for more women's sports content is real. We know it, our partners know it, and it's time the industry knew it too. You can show your dedication and investment in women’s sports by joining The Fan Project.