Weekly Newsletter 6/15
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INNOVATION IN ACTION
ANOTHER STEP FORWARD FOR CRYPTOCURRENCY
The San Jose Sharks became the first team in the National Hockey League to accept various cryptocurrencies. From next season onwards, franchise owners and parent company Sharks Sports and Entertainment have approved the use of cryptos, including Bitcoin, Dogecoin, and Ethereum for large or recurring payments such as season tickets, sponsorship deals, or the purchase of hospitality boxes at the SAP Center arena. We've seen teams like the Oakland Athletics of Major League Baseball and the Dallas Mavericks of the National Basketball Association make similar decisions. Crypto has been making waves in the digital collectibles space and is now continuing to get a stronger foothold in the sports industry.
Sports Innovation Lab Events
KEEP UP WITH THE FAST MOVING SPORTS BETTING INDUSTRY
Miss last week's Fluid Fan Podcast? Angela Ruggiero was joined by sports betting expert and CEO of PlayUP US, Dr. Laila Mintas. Not only is Dr. Mintas one of the leading sports betting experts, but she is also an advisor to Sports Innovation Lab and a true entrepreneur and investor. The two discuss the sports betting landscape in North America, fan engagement, the second screen experience, SPACs, and PlayUp's push into the U.S. markets. You can listen to the full episode on iTunes and Spotify, or tune in to our YouTube channel to watch the conversation.
The Fan Project Spotlight
GET A DEEP DIVE INTO OUR GROUNDBREAKING REPORT
Mark your calendars because The Fan Project Report will be released next week on Monday, June 21st. Our team of data analysts and Fan Project Partners have been analyzing and refining the millions of data points we collected from fans. The report uses real fan data to highlight the business case and the demand for women's sports. Tune in Monday, 6/21 at 12PM ET to get an in-depth look at the report and a deep dive into the data from the people who know the research the most, our team.