Weekly Newsletter 4/6
Sign up below to stay up to date on the sports stories changing our industry
INNOVATION IN ACTION
CONTINUING TO GROW YOUR GLOBAL AUDIENCE
Major League Baseball has expanded its rights agreement with Tencent in a deal that will see the Chinese media platform broadcast MLB games in several Asian markets. The three-year extension will run through the end of the 2023 season and will now broadcast games to Indonesia, Malaysia, and Thailand. The media industry is undergoing a major digital transformation and the leagues that can continue to grow their global reach and OTT options will be best positioned to lead. Hats off to MLB for creating more options for their fans and innovating through technology partnerships across the globe. Learn more about MLB and Tencent’s deal to increase the league’s presence in Asia.
Sports Innovation Lab Events
SIGN UP FOR THE PREMIER ESPORTS CONFERENCE GEFcon_21
The Global Esports Federation Convention, or GEFcon, is back this Thursday and Friday, April 8th and 9th, with a new set of sessions featuring thought leaders from across esports and traditional sports, talking about the important values that are essential to the continued growth of esports. We are proud to be partnered with GEF to produce this event, and excited to be helping to produce panels with luminaries like H.E. Gabriela Ramos, Assistant Director-General for Social and Human Sciences, UNESCO, H.R.H Prince Faisal bin Bandar bin Sultan Al Saud, President of the Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS) and Arab Esports Federation (ARESF), GEF President Chris Chan, GEF Chief Executive Officer Paul J. Foster, and our own CEO and co-founder, Angela Ruggiero. For more information, and to register to attend the live session on April 8th, head over to GEFcon.org.
The Fan Project Spotlight
SHOW OFF YOUR #SHEDIDTHAT TOTE BAG
The #SHEDIDTHAT Fan Project tote tells the world SHE is the athlete that you support. Representing the ways your data will fuel the demand for women's sports, this trendy extra large tote will not only carry your love for sport but also your groceries! Want this tote for FREE?
There’s still time to make your contribution if you haven’t already. Go to thefanproject.co and upload your social media data to help prove the need of more investment into women’s sports. Do your part to help bring fans what they want. More women’s sports.