Weekly Newsletter 4/13
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INNOVATION IN ACTION
CONNECTING ATHLETES AND FANS THROUGH TECHNOLOGY
Nike and the at-home training app HomeCourt announced a dynamic partnership last week. Not only is the app now going to offer training sessions with premier athletes like Kyrie Irving, but users can now purchase and earn exclusive digital collectibles from Nike. This partnership will offer Fluid Fans the chance to own a piece of their fandom while also empowering athletes to create more athlete-driven media. HomeCourt and Nike will enable athletes to create content and training sessions on AR platforms and offer fans a new way to engage with their favorite superstars.
Sports Innovation Lab Events
DISSECTING THE SPORTS & ENTERTAINMENT INDUSTRY
WITH LANCE EVANS OF MGM RESORTS INTERNATIONAL
On this week’s episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Lance Evans the SVP - Sports & Entertainment for MGM Resorts International. Angela and Lance will talk about the sports betting market, the impact of professional sports coming to Las Vegas, the return of fans to live sporting events, and what’s next for the sports and entertainment industry. The two will also touch on Lance’s near two decades of experience and his role on our Fluid Fan Leadership Board. Don’t miss this chance to learn about the fast-moving sports betting market from a true expert.
ASK EZRA LEVINE ANYTHING
The Sportico and Sports Innovation Lab Ask _ Anything Series continues this Thursday (4/15) at 1pm ET when our own Josh Walker and Sportico’s Jacob Feldman sit down with Ezra Levine the CEO of Collectable. Ezra oversees all company operations while playing a leading role in the development and execution of the brand’s strategic initiatives. Levine was formerly a Portfolio Manager at Hilltop Park, an NYC-based hedge fund that focused on sports, media, and entertainment industries. Join the conversation and Ask Ezra Anything about the collectible and digital collectibles market.
The Fan Project Spotlight
MEET OUR FAN PROJECT ATHLETE AMBASSADORS
Last week The Fan Project announced six incredible women’s sports advocates as Athlete Ambassadors. Andy Dalton, Pau Gasol, Laurie Hernandez, Sanya Richards-Ross, Abby Wambach, and Jen Welter have all joined the mission to deliver fans more amazing women’s sports content. As part of the program, YOU can be a part of an exclusive Zoom meet and greet with one of these incredible athletes. Join us for a session Monday, April 19th at 3:30 pm ET with Olympic Gold Medalist and member of the “Final Five”, gymnast Laurie Hernandez. All you have to do is visit thefanproject.co and upload your Instagram data for a chance to be a part of this exclusive meet and greet with Laurie!