Weekly Newsletter 3/30
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INNOVATION IN ACTION
ANOTHER HUGE STEP FOR DIGITAL MEDIA TRANSFORMATION
Fluid Fans are open to change, empowered to choose, and continuously evolving. The sports streaming market has become oversaturated and whichever platform can deliver the best fan experience will be in best position to win. Last week Amazon Prime improved their digital media services by announcing they will exclusively host all the NFL Thursday Night Football games, and a new partnership with the New York Yankees. Delivering sports content to fans in an immersive and social medium is going to be critical while the industry tries to recreate the power of togetherness.
Sports Innovation Lab Events
RETHINKING SPORTS COVERAGE
WITH HALEY ROSEN OF JUST WOMEN'S SPORTS
As Women’s History Month comes to a close our latest podcast episode features former professional soccer star and Founder and CEO of Just Women’s Sports, Haley Rosen. Angela Ruggiero and Haley will talk about how Just Women’s Sports is disrupting the sports media industry and becoming the one-stop-shop for women’s sports fans. As partners of The Fan Project, Haley and her team know the power of data and are ready to help change the way the sports industry views and invests in women’s sports.
ASK HILARY KNIGHT ANYTHING
The Sportico and Sports Innovation Lab Ask Me Anything Series continues with Hilary Knight, Olympic Gold Medalist and USA Women's Hockey star Thursday 4/1 at 1pm ET. Tune in to learn about how athletes are growing their personal brands outside of sport, and using technology to train and engage with fans.
THE FAN PROJECT LIVE SERIES: EMPOWERING THE NEXT GENERATION OF LEADERS
Shelley Zalis, known as the "chief troublemaker,” is a pioneer for online research, movement leader, and champion of gender equality. As the Founder and CEO of The Female Quotient, Zalis is advancing gender equality across industries and career levels. Join us on Thursday, April 1st at 2:30PM ET as our Executive Director of Women’s Initiatives, Megan Perry, chats with Shelley about increasing the portrayal of women in media along with empowering women globally to rise up to leadership positions.
The Fan Project Spotlight
TELL YOUR FRIENDS AND GET A GIFT CARD
We're looking for sports fans to huddle together and share a common goal of spreading awareness about the demand for women's sports. If you have friends, coworkers, or family who would love to donate their data to The Fan Project, we want you to bring them on! Ask 20 people you know to donate their data to the Fan Project and you'll reap the benefits of cool swag with a $100 Fanatics gift card. Email us at thefanproject@sportsilab.com and we'll send you specific instructions on how to make sure your friend's submissions are counted towards your email! After 20 of your friends upload their data, we'll send you the gift card.