Deterministic Purchase-Based Sports Fan Audiences
Overview
Sports Innovation Lab offers the largest and strongest data assets for sports-focused transaction data with transaction data for over 240 million individuals (Total US, 18+ years old). Applying our proprietary data model, we use our transactional database to identify and track their sports fandom and brand affinity over time.
Brands spend millions of dollars to reach consumers through sports media and advertising but have been limited to cookie-based and behavioral targeting – until now.
The foundation of Sports Innovation Lab Audiences is the purchasing habits of more than 80 million U.S.-based consumers and is deterministic at scale. Our Sports Intelligence AI provides 25% greater coverage of sports-focused merchants, brands, and properties vs. current suppliers, and our audiences are built off longitudinal, user-level transactional data that has been shown to deliver over 20x sales lift on conversions.
Use cases
Targeting and Activation: Client is launching an advertising campaign and would like to target individuals who are fans of women's sports. Client would be able to activate Sports Innovation Lab audiences to reach a highly targeted women's sports fan audience at scale based on transaction data and behavioral data.
Product details
Deterministic at scale
Fluid Fan communities: Values Driven, Fans of Women’s Sports, Gen Z, High Value Bettors, Sports Streamers + 100 more…
Available on: LiveRamp, The Trade Desk, DV360, AdTheorent, Xandr, Viant, Yahoo!, and more
Example audiences:
Teams
Sports Innovation Lab > Purchase Based Fans > NBA > New York Knicks
Sports Innovation Lab > Purchase Based Fans > MLS > Columbus Crew
Leagues/Sports
Sports Innovation Lab > Purchase Based Fans > MLB
Sports Innovation Lab > Purchase Based Fans > Tennis
Youth Sports
Sports Innovation Lab> Sports Parents>Soccer Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships
Sports Innovation Lab> Youth Sports Fans>Golf>Gear, Merchandise, Subscriptions, Entertainment
Betting
Sports Innovation Lab> Fan Gamblers & Bettors>NBA & Basketball >Online Properties & Resorts, Casinos
Interests
Sports Innovation Lab > Sports Gamer Fans>All Sports Entertainment>Console, Mobile, Online Gaming
Sports Innovation Lab> Outdoor Enthusiast Fans>Entertainment Services, Memberships, Gear
Sports Innovation Lab> Charitable & Sustainable Giving Sports Fans>NHL
Women's Sports
Sports Innovation Lab> Sports Fans>High Value Fans>Women's Sports
Sports Innovation Lab> Gen Z Sports Fans>Women's Sports
Apparel
Sports Innovation Lab> Fan Basketball>NBA, Basketball Entertainment, Apparel, Subscriptions>Sneakerhead and Apparel
Streaming Services
Sports Innovation Lab> Home Entertainment Sports Fan>OTT Subscriber>MLB & Baseball Fans>Video Streaming
Data Assets:
Individual and Household Attributes:
140M+ Individuals’ passively collected transactional data
240M+ Additional individual's targeting attributed (name-based or pseudonymous)
8.5B+ Online behaviors
700M+ Individuals’ emails
7000+ Sports & Entertainment proprietary IP identified Venues, Merchants, Brands
80+ Custom Sports & Entertainment communities
Additional Insights Custom audiences are available upon request to address specific client targeting needs above and beyond syndicated audience offerings. Audience segments can also be sent to your CRM first-party data systems to improve owned assets. Sports Innovation Lab can push these prebuilt audiences on a unique identifier of your choice.
***Data is for US consumers only***