Purchasing Data To Track The Growth And Value Of Women's Sports Fans

Details

Applying our proprietary data model, we take our transactional database of 25 million anonymized users' transaction data to identify and track their sports fandom and brand affinity over time.

Specifically, this listing surfaces data on FoWS (fans of women’s sports). We define a FoWS as a consumer who spends with teams, leagues, media companies, and consumer brands that are directly tied to professional women's sports, such as the WNBA, NWSL, and more. This data also reveals psychographic behavioral characteristics to better understand who they are and what kind of lifestyle activities they participate in. It also uncovers the top categories they spend with and the preferred brands they buy from.

Additional features of this listing unveil acquisition and retention of sports fans, average annual fan spend by team and/or league, preferred sport specific brands these fans spend with (including streaming and merchandise), and sponsorship category affinity by women's sports fans.

Example Business Questions This Can Answer. Refer to Sample SQL Queries For Results.

What lifestyle communities are fans of women's sports (FoWS) part of?
Which professional women's sports teams do fans spend the most with?
What are the top consumer brands purchased by fans of women's sports spend?

What’s Included: Characteristics, Lifestyle, And Spend Categories (Industries) Of Fans

The eight tables in this listing cover reveal spend patterns by fans of women’s sports teams. Some listings include details about men’s sports fans also so we can compare the populations side by side. The level of detail changes for each table, but overall we can see spend data about the following industries and characteristics:

Characteristics & Lifestyle (revealed in tables with a reference to “characteristics”):