Diving Into Digital Collectibles With Panini America

This week in the Fluid Fan Podcast Angela Ruggiero is joined by Jason Howarth the Vice President of Marketing at Panini America. Angela and Jason will dive deep into the trading card and digital collectible market that is taking the sports industry by storm. The two will discuss blockchain technology, the importance of storytelling, highlighting athletes off the field, how COVID has affected the business and the athletes they work with, and a look into their work for the upcoming NBA Draft. Learn about the technologies and tactics Panini is implementing to offer athletes new ways to engage with Fluid Fans. Listen now