Audience Engagement And Digital Media With Wimbledon

On this week’s episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Alexandra Willis the Head of Communications Content & Digital at the All England Lawn Tennis Club. Alex came on the show to discuss how Wimbledon is using digital content and immersive experiences to reach tennis fans during the pandemic. Without the Championship this year, Alex and her team had to get creative and use AI technology from their partners at IBM to create the first-ever digital tournament for their fans. Tune in to the conversation to learn about the technologies and strategies Alex is implementing at Wimbledon to grow the brand, engage their fans, and create new experiences for tennis fans across the globe. Listen now