Weekly Newsletter 7/12
Sign up below to stay up to date on the sports stories changing our industry
INNOVATION IN ACTION
A HISTORIC HOMEGROWN HIRE
The Las Vegas Raiders have hired Las Vegas attorney Sandra Douglass Morgan to be their new team president, as she becomes the first Black woman to hold that title for an NFL franchise. Morgan, who was born in Las Vegas, comes to the Raiders after previously serving as chairwoman and executive director of the Nevada Gaming Control Board. She was the first person of color to chair the Nevada Gaming Control Board and is the third woman and third Black person to become president of an NFL team. Our data has shown that fans are more passionate and loyal to leagues and teams that have executives and front offices that represent the people in their fanbases.
Sports Innovation Lab Events
CREATING A MORE SUSTAINABLE SPORTS INDUSTRY
This week's Fluid Fan Podcast Episode focuses on creating a more sustainable sports industry for the future. Angela Ruggiero is joined by Chris Chandler the Executive Director, Dow Great Lakes Bay Invitational & Sports Solutions at Dow to discuss our latest piece of research, "Getting Into the Game: Sports Responsibility to Our Planet." Chris will break down the key findings in the report, and explain why the industry needs to take action now. Dow has been championing sustainability for over 30 years, and Chris highlights the company's mission to be completely carbon neutral by 2050 and will showcase some key partnerships like the LPGA and the Jaguar TCS Racing team of Formula E. Catch all that and more when you tune in on iTunes or Spotify.
OPTIMIZING YOUR VENUE THROUGH CONNECTIVITY AND INSIGHTS
The value of having a strong connectivity infrastructure in a venue goes way beyond a fan’s ability to share a post, it is all about optimization of the experience and venue efficiency. Our latest report produced in collaboration with Extreme Networks, "From Connectivity to Actionable Insights", unpacks the power of collecting data and insights. Through capturing connectivity data from all devices connected to the network, including fan mobile devices, and developing actionable insights, venues can not only better understand their fans, but also optimize their operations and develop new revenue streams. Hear from industry experts and read about the best practices that are shaping the market by downloading the report today!
The Fan Project Spotlight
WOMEN'S SPORTS FANS SETTING RECORDS ONCE AGAIN
A crowd of 68,871 watched England edge past Austria 1-0 in the UEFA Women's EURO 2022 opener, which shattered the previous record of 41,301 from the Finals back in 2013. The previous group stage record was 29,092. Surely the record will not last for long as the 2022 Finals are set to take place at the famous Wembley Stadium in London on July 31. This is just another in a long list of viewership and attendance records being set in the women's sports market. Our research has shown that there is data supporting the growing audience of women's sports. It is now becoming a matter of accessibility and delivery of these incredible women's sports offerings.