Weekly Newsletter 2/8
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INNOVATION IN ACTION
TRANSFORMING THE FUTURE OF WOMEN'S BASKETBALL
The Women's National Basketball Association (WNBA) announced the largest-ever capital raise for a women’s sports property, featuring new investors and existing WNBA and NBA owners. The $75 million capital raise will be used across numerous revenue streams and new branding and marketing opportunities. WNBA Commissioner Cathy Englebert noted the need to continue to grow the league's digital platforms and content to collect more fan data and ultimately create the best experience for WNBA fans. Some of the investors include Swin Cash, Pau Gasol, Ted Leonsis Condeleeza Rice, Angela Ruggiero, Joe and Clara Tsai, and more. Coming off its 25th anniversary season, this historic investment is the next domino to fall for the league and surely won't be the last.
Sports Innovation Lab Events
THE FASTEST SPORT ON TWO FEET WITH
JESSICA BERMAN OF THE NLL
Angela Ruggiero is joined by the National Lacrosse League (NLL) Deputy Commissioner, Jessica Berman, on this edition of the Fluid Fan Podcast. Not only did Jessica spend over 13 years at the NHL, in 2019 she became the first female deputy commissioner of a men's professional sports league. She has a vision for growth and expansion for the NLL, and you will hear about the star-studded ownership group bringing lacrosse to Las Vegas. Learn about the innovative media deals with ESPN+ and TSN, as well as the diverse stories of the incredible NLL athletes. Catch all that and more when you tune in on iTunes, Spotify, or watch the episode on YouTube.
The Fan Project Spotlight
A HISTORIC AND SPIRITED SIGNING
19-year-old Trinity Rodman set the gold standard for women's professional soccer when she signed the largest contract in NWLS history. The Washington Spirit inked Rodman to a 4-year contract worth up to $1.1 million. Rodman earned the contract after a historic rookie season with the Spirit which culminated in the club's first league title. The contract signing was only the beginning of a big week for Rodman's career as she was recently named to the USWNT roster for the upcoming SheBelieves Cup. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.