Weekly Newsletter 2/1
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INNOVATION IN ACTION
STRIKING A DYNAMIC PARTNERSHIP
Last week the Houston Dynamo Football club reached a deal with Fubo Gaming, a subsidiary of the streaming platform fuboTV. The groundbreaking deal is the first with a Major League Soccer (MLS) club for Fubo Gaming and represents the first sports gaming partnership for Houston Dynamo FC of MLS and the Houston Dash of the National Women’s Soccer League (NWSL). The partnership designates Fubo Gaming the official sports betting partner of the club, while fuboTV will be featured prominently on the front of both Houston Dynamo FC and Houston Dash training tops for the 2022 season. This dynamic partnership is great for both the men's and women's arms of the Houston soccer world and will provide Fubo with serious exposure in a major market.
Sports Innovation Lab Events
AN OLYMPIC PERSPECTIVE FROM THE ICE TO THE MIC
As the 2022 Winter Olympic Games begin in Beijing on Friday, we're excited to announce that our own CEO and Olympian, Angela Ruggiero, will be an analyst on NBC covering the Women's Ice Hockey Tournament. Her first game is set for Wednesday night (2/2) at 11:10 pm ET as Switzerland takes on Canada. Be sure to tune in to USA Network to hear Angela breakdown all the action, and share some inspiring stories of the athletes.
The Fan Project Spotlight
SHARING THE STORIES FROM A HISTORIC TIP-OFF IN VEGAS
Athletes Unlimited tipped off their first-ever basketball season recently in Las Vegas, and there is a major emphasis on continuing to provide innovative access and storytelling to the fans. Basketball insider, Khristina Williams, recipient of our Fan Project Content Creators Title IX grant, is providing extensive coverage of the league's inaugural season and offering the fans a fresh look at all the AU superstars. You can stay up to date on everything AU and all the insider information by following Khristina's social accounts. Be sure to be on the lookout tomorrow for a special piece around National Girls and Women in Sports Day. If you want to be a part of our continued push to empower and build investment into the women's sports market while making your company better, then visit our website or thefanproject.co to find out how you can work with us.