🔥Sports Innovation Lab & Proximic by Comscore Partner Audiences Available NOW!🔥

Sports Innovation Lab is incredibly excited to unveil a set of new audiences created in partnership with programmatic targeting leader Proximic by Comscore. This exciting new audience set bridges Sports Innovation Lab’s unmatched transaction data with Comscore’s viewership data, resulting in a new caliber of audiences that brings better accuracy and a more holistic view of the consumer. Join the Sports Innovation Lab and Comscore teams on August 8th at 1pm ET for our upcoming webinar to learn more.

The full list of these unparalleled segments can be found below and activated on your preferred programmatic platforms (such as Adtheorent, Amazon Ads, Basis, Google DV360, LiveRamp, The TradeDesk, Viant, Xandr, & Yahoo):

• Sports Innovation Lab> ComScore > College Sports Fans & Viewers

• Sports Innovation Lab> ComScore > eSports & Sports Fans & Viewers Who Are Gamers

• Sports Innovation Lab> ComScore > Gen Z Fans & Viewers - MLB & Baseball

• Sports Innovation Lab> ComScore > Gen Z Fans & Viewers - NBA & Basketball

• Sports Innovation Lab> ComScore > Gen Z Fans & Viewers - NFL & Football

• Sports Innovation Lab> ComScore > Gen Z Fans & Viewers - Olympics

• Sports Innovation Lab> ComScore > Gen Z Fans & Viewers - Women’s Sports

• Sports Innovation Lab> ComScore > Health & Fitness Enthusiast Fans & Viewers

• Sports Innovation Lab> ComScore > High Value Auto Racing Fans & Viewers

• Sports Innovation Lab> ComScore > High Value Women’s Sports Fans & Viewers

• Sports Innovation Lab> ComScore > MLB Network Viewers & Official Merchandise Buyers

• Sports Innovation Lab> ComScore > NBA TV Network Viewers & Official Merchandise Buyers

• Sports Innovation Lab> ComScore > NFL Network Viewers & Official Merchandise Buyers

• Sports Innovation Lab> ComScore > Olympic Basketball Fans & High Value International Sports Fans

• Sports Innovation Lab> ComScore > Olympic Gymnastics Enthusiasts & Women's Sports Fans

• Sports Innovation Lab> ComScore > Olympic Tennis Enthusiasts & Tennis Players

• Sports Innovation Lab> ComScore > OTT Subscriber Emerging Sports - Volleyball-Cricket-Rugby-Pickleball-MMA

• Sports Innovation Lab> ComScore > OTT Subscriber International Sports Fans

• Sports Innovation Lab> ComScore > Skate & Surf Fans & Viewers

• Sports Innovation Lab> ComScore > Sports Parents and Women's Sports Fans & Viewers

• Sports Innovation Lab> ComScore > WNBA Fans & Viewers

• Sports Innovation Lab> ComScore > Women's College Basketball Fans & Viewers

• Sports Innovation Lab> ComScore > Wrestling or WWE or MMA Fans & Viewers

• Sports Innovation Lab> ComScore > Youth Sports Household and Baseball Fans & Viewers

• Sports Innovation Lab> ComScore > Youth Sports Household and Football or Rugby Fans & Viewers

• Sports Innovation Lab> ComScore > Youth Sports Household and Golf Fans & Viewers

• Sports Innovation Lab> ComScore > Youth Sports Household and Olympic Track & Field Enthusiasts

• Sports Innovation Lab> ComScore > Youth Sports Household and Racket Sports Fans & Viewers

• Sports Innovation Lab> ComScore > Youth Sports Household and Soccer Fans & Viewers

• Sports Innovation Lab > ComScore > Youth Sports Household and Volleyball Fans & Viewers

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